ESPN Regional TV, which owns and operates the Hawaii Bowl, is looking for a new title sponsor for the 2014 game. The Hawaii Bowl will still be played on December 24, but Sheraton Hotels, will remain as an official hotel sponsor, not a title sponsor. It will be the 10th time in the game's 13-year history that it will be played on Christmas Eve. Kickoff for the nationally-televised event is 3 p.m. on ESPN. The game will match representatives from the Mountain West Conference and Conference USA. The University of Hawaii will represent the Mountain West if the Rainbow Warriors win at least seven of the team's 13 regular season games.